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Predictive analytics is a powerful tool that helps businesses unlock insights from data and make data-driven decisions . It is increasingly being recognized as a crucial component of digital and data transformations in organisations. Predictive analytics has the potential to empower people at all levels of the organisation to use data effectively and improve decision-making. With the advancement of technology , businesses are now able to apply predictive analytics techniques to solve complex problems and gain valuable insights from their data. In this article, we will explore the role of predictive analytics in digital transformation , how it helps businesses overcome data exploration barriers, and the different business scenarios that can benefit from its use. We will also introduce Tableau Business Science , a powerful tool that enhances predictive analytics capabilities. Furthermore, we will examine the growth of the predictive analytics market , the advantages and disadvanta...