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The Growing Role of Chatbots in Online Business

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  Chatbots are becoming increasingly popular in the business world. According to PwC's annual report, chatbots are forecasted to grow at a rate of 20% annually and are expected to have a total investment of over $2.5 billion by 2022. They offer businesses the ability to reach and communicate with customers online in a more targeted and efficient manner compared to social media platforms. Chatbots have a significant impact on improving customer engagement , optimizing sales, and enhancing the overall customer experience . With advanced chatbot technology and a variety of chatbot platforms available, businesses can provide personalized interactions, automate customer service, and streamline sales processes. The use of ai assistants enables businesses to engage with customers in real-time, answering inquiries promptly and offering tailored recommendations. By incorporating chatbots into their online strategies, businesses can leverage the power of AI technology to create ...